Brand positioning: taste lifestyle. inadvertently expressing a kind of taste and understanding of life’s thin, elegant rather than obvious, simple but not simple, comfortable in with fashion.What is fashion?England Cihai comments is: a considerable number of a group of people at the same time your favorite way to wear the same type of form "fashion." Brand target: 25 to 35 years old, with high culture, especially Zhongyi close "X" in the shape of an elegant urban white-collar women.Can also be extended to 30-40 years old has the mentality of young women, emphasizing the mental age than all, a reasonable relaxation of the consumer segments;
